Fashion designer

Young Filipino Fashion Designer Sole Representative of PH in Hong Kong Contest

A recycled collection of discarded textiles and second-hand bed linens from 21-year-old style innovator Darius Jireh Juson is the country’s representative in Hong Kong’s Redress Design Award competition, the world’s largest sustainable fashion design competition.

Run by Redress Asia, a non-governmental organization and environmental charity that promotes sustainability in the fashion industry, the contest was launched in collaboration with the government Create Hong Kong (CreateHK), an agency that champions the promotion and the development of creative industries in Hong Kong.

De La Salle-College of Saint Benilde Fashion Design and Merchandising student Darius Jireh Juson

Aiming to transform the global fashion industry, the event opens the eyes of emerging designers to the circular fashion system and its sustainable design theories and techniques. It also serves as a platform and rewards promising fashion designers to maximize the long-term impact of their design innovations.

As the only Filipino semi-finalist, Juson raised the flag for Filipino arts and crafts among a list of fellow designers from

Australia, Brazil, Canada, Chile, Mainland China, Hong Kong, India, Italy, New Zealand, Nigeria, Portugal, Spain, Sri Lanka, USA, UK and Vietnam.

The budding artist from Davao City has completed a foundation course in fashion design at the Davao Institute of Fashion Design and Arts. He is currently honing his creative talent in the Fashion Design and Merchandising (FDM) program at De la Salle-College of Saint Benilde in Manila.

‘Bedroom Fairytale Act 1’ shows the cyclical process of how we can extend the life of fabrics

Titled Bedroom Fairytale: Act 1, Juson’s Redress Design Award is a 10-piece women’s clothing line that chronicles the life cycle of a garment.

Conceptualized and created with versatility, functionality and durability in mind, the collection used discarded textiles and second-hand bed sheets, sourced from her home and thrift stores, as well as commonly found quilted cotton in placemats and aprons.

Her inspirations come from childhood memories and her fascination with transformative costumes in theatrical shows and animated feature films. “I remember how I used to drape sheets around me and change them into different looks with just safety pins and belts,” he beamed.

“Bedroom Fairytale: Act 1 shows the cyclical process of how we can extend the life of fabrics: from a bed sheet, revived into a garment, then back into a textile for the kitchen or dining room”, he explained.

The development of the project of ‘Bedroom Fairytale Act 1’

The series is also Juson’s contribution to reducing waste and reducing the use of raw materials. He even opted for natural dyeing techniques to reduce the overall environmental impact of production.

“I want my audience to see beyond the glamor and sophistication fashion has to offer. I want them to appreciate the things they already have – there’s always beauty in that,” he said.

“I think it’s time to be sensitive to current environmental issues,” he added. “Now that we’ve seen the seductive side of fashion, I encourage them to join the slow fashion movement by renting, swapping or wearing their clothes longer or buying used, second-hand or vintage pieces. . Let’s be aware of creating an impact on the environment.

The mood board of ‘Bedroom Fairytale Act 1’

“It reinvents the idea of ​​clothing – its life doesn’t end after being sold, rather it’s a new journey of what it can be in the hands of the end user,” Juson explained.

Find out more about Bedroom Fairytale: Act 1 via this link (https://www.redressdesignaward.com/2022/darius-jireh-juson). Those who wish to support Juson to advance to the final round can vote via this link https://www.surveymonkey.com/r/QGLRYD6.