The influencer landscape is constantly evolving, constantly adapting to new platforms, content formats and social media algorithms. While it might seem daunting at first, we’ve put together our top tips for harnessing your creativity and optimizing your social channels.
A micro-influencer is classified as having between 10,000 and 50,000 followers. However, a micro-influencer status reflects over 10,000+ followers. Brands are looking for influencers with a genuine and credible subscriber base, who actively engage with your content. Positive follower growth, high engagement, and quality content are essential to elevate your profile to micro status.
Awin manages influencer campaigns across all creator status, from nano to macro and celebrity, for global and local brands including Etsy, B&Q, Samsung, Converse, boohoo and M&S, to name a few. -a. Awin’s technology allows influencers to create unique and traceable links that can be included in social content on all platforms including Instagram, Twitch, TikTok. Influencers can directly assess how they influenced the brand’s purchases and what their audience reacted to.
The Awin platform facilitates long-term brand partnerships and helps creators monetize their content, promote relevant campaigns, secure exclusive promotions and engage their audiences.
Establish your niche
Your niche is essential because it expresses what your account represents, reflects who you are and must be specified in the configuration of your profile. Brands and audiences seek to support authentic designers. In fact, micro-influencers are better for branding campaigns than traditional celebrities because they are easier to understand, honest, and transparent to followers.
Audiences are looking to invest time (and follow) a creator who produces frequent, good-quality, well-executed content that matches their natural interests and principles. This is important because one-off or one-time brand referrals are identifiable, less trustworthy, and can lead to decreased engagement and follow-up.
Check if your target audience matches your existing subscribers. Are you producing content that reflects your interests? Is your content engaging your current subscribers? Are you attracting brand partnerships tailored to your content?
Settle in well
It sounds basic, but setting up your social profile correctly is one of the most important steps.
Select a Business or Creator account to collect brand data information and access additional contact buttons and toggles.
Choose a simple and memorable username, avoid special characters, emojis, and number sequences, and make sure it’s consistent with your other social accounts (e.g. TikTok, Instagram, YouTube). Changes to your social ID or profile name may affect your reach, as users and brands may be aware of your pre-existing account and may be redirected to 404 error pages.
Use your bio wisely, you have limited characters to provide details about your niche, your website link, contact details and location. Subscribers and brands want to be able to find and contact you quickly and easily.
Use tools like linktr.ee and linkin.bio to promote your other social channels and include links to your blog or personal causes. It is also one of the best places to include Awin affiliate links to your favorite brands. Subscribers are inspired by your content and are interested in your recommendations
Highlighted saves encourage users to come back to your account, re-engage with your content, and purchase through your Awin links.
Connect with brands
Another way to improve your social media profile is to reach out to brands and let them know you’re interested in their products. You can easily connect with brands by signing up for an affiliate program. On Awin, you can join branded programs, keep up to date with new brand offerings, access personalized codes, and generate affiliate links to grab via your bio links or stickers.
Promoting brands organically is a great way to establish a natural affinity with brands and for brands to discover you for collaborations through Awin and / or social listening tools. Brands are always looking for partnerships with influencers who naturally align and tag their products. Keep an eye out for partnerships that support your content and the interests of your audience, to maintain engagement and credibility.
Awin has connections with brands across all industries, from fashion, health and beauty, home and garden, to telecommunications, electricity and finance. The platform allows you to contact all brands, form partnerships and support ongoing campaigns. By adding links to your bio or your stickers, brands can identify you on the Awin platform and develop a partnership.
If you are contacting brands, it is important to be responsive and to correspond in a timely manner. Brands can often work with tight deadlines or require content approval, which means they need regular communication and transparency from creators. Ease of communication is the key to successful brand partnerships and long-term collaborations.
Remember to disclose sponsored partnerships and follow ASA guidelines. Non-compliance will affect your relationship with your brand as well as your overall reach and engagement. Awin’s proprietary disclosure solution, Awin AdMission, allows influencers to customize disclosure text and can be universally applied to any tracking areas presented.
Cultivate a community
Your followers are more than numbers, they are people. Engage with them and encourage conversations. Think about your captions and ask questions. Get to know your audience. Calls to action such as Q&A and polls are a fantastic way to start conversations and can produce great information for brand partnerships.
Awin’s Link Builder allows you to convert any URL into an affiliate link, which means you can direct your followers to recommended products or contests through your bio, stickers, or swipe links. When a subscriber clicks on your link to purchase an item, you will be accredited to influence the sale and earn a percentage of the revenue.
Video content is a great way to build subscriber affinity, especially through live streaming. Instagram Stories and Facebook Lives are extremely popular among followers because they can glimpse your reality, and can relate to and strike up a conversation with you.
Plus, your community extends beyond your subscriber base. Reach out to like-minded influencers and creators and connect, comment on their posts and share their content. It is important to support your community and appreciate those who promote you.
Diversify your content
With quality always in mind, diversification is a great way to maintain audience engagement and expand your community.
Changing your Instagram feed with reels or guides can make a big change from static feed posts and can provide you with data insights about what your audience likes to see and to interact with. TikTok’s exponential growth is a strong indicator of how widely short video is consumed by online users. Keep an eye out for trending hashtags and see if you can produce topical and timely content.
Social media algorithms are constantly evolving and can be difficult to predict. When it comes to new features or updates from social platforms like Instagram Reels or YouTube Shorts, it’s always worth embracing the change. Social media platforms want to promote content that uses and features the new update, which will affect your reach and engagement.
It’s also important to produce a mix of sponsored and organic content. Audiences will tire of seeing a barrage of sponsored-only content and want to establish an affinity with you, not just a brand.
Optimizing your social media account is all about consistency: feed your audience, be true to yourself and keep the lines of communication open, don’t shy away from new formats, embrace all updates and connect. you with brands and your followers.
For more information on how to optimize your influencer profile with Awin and tips on getting the most out of brand partnerships, contact us or come visit our booth at the influencer marketing fair on Thursday 21st October.