Portugal fashion

Saint Laurent will hold a menswear fashion show in Marrakech in July – WWD

MARRAKECH EXPRESS: Cementing long-standing ties between Yves Saint Laurent and Morocco, Saint Laurent creative director Anthony Vaccarello plans to unveil his Spring 2023 menswear collection in Marrakech on July 15, according to people familiar with the matter.

The house could not be reached for comment.

The brand’s founder has maintained a home in the city since the 1960s, drawing inspiration from its colors and local clothing styles. His legacy lives on in the Yves Saint Laurent Museum, located next to the Majorelle Garden, which Saint Laurent and his partner Pierre Bergé bought to save it from destruction.

Vaccarello has made traveling men’s shows a signature of his tenure at Saint Laurent, skipping Paris Men’s Fashion Week to stage traveling shows in destinations including New York and Malibu, Calif. His show in Venice last year coincided with the city’s Architecture Biennale and featured a specially commissioned installation by artist Doug Aitken.

It was the house’s first physical show in more than a year, after Saint Laurent, which is owned by luxury conglomerate Kering, revealed in 2020 that it would be ditching Paris Fashion Week and setting its own pace for show the collections, as brands pivoted to adapt to the coronavirus crisis.

She has since resumed her women’s ready-to-wear displays in Paris, staged a stone’s throw from the Eiffel Tower on spectacular backdrops, like the wall of scaffolding that burst with falling water that served as a backdrop to the Spring 2022 runway show.

The men’s parade in Marrakech will coincide with an exhibition dedicated to Saint Laurent’s love affair with Morocco. Entitled “Love”, it will take place from June 5 to October 31 at the Palácio Duques de Cadaval in Évora, Portugal.

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