‘VIS – The Road Safety Collection’ features eight hi-vis couture pieces, including stylish reflective down jackets, vests, sweaters and bandanas, created to support the Live your pet life campaign; a project designed by advertising agency TBWANew Zealand to help from new zealand animals live happier, healthier lives longer.
Dolan says he was thrilled to create the collection on behalf of from new zealand dogs. “As a dog lover and owner of Maisie, I was thrilled to receive such an exciting brief. To save lives and be fashionable with it, I’ve had an amazing journey working with the team at Southern Cross for highlighting pet road safety issues and making products that fit so easily into everyday situations.
“While some owners will love the full couture look, others will appreciate the simplicity of a reflective bandana that can be worn no matter what type of leash or harness they use to walk their pup after dark. “To be safe, we just need our furbabies to be seen, but let’s make them look good too. Maybe our next step will be better road safety gear for humans!”
Anthony Mc PhailGM Southern Cross Pet Insurance says, “We’d much rather help prevent our beloved pets from needing care with top-notch protective gear, than having to deal with a painful injury. I’m thrilled to see How? ‘Or’ What New Zealand responds to the VIS Collection. The high-vis fashion collection helps highlight ways owners can ensure the well-being of their pets, including being careful when walking around at night.
“We wanted a fun way to show pet owners how important it is to keep our beloved puppies safe while on the go, especially as we move towards shorter days and a colder weather.”
“So we were thrilled when Matthew Adams Dolan agreed to design this range of high visibility clothing. Some very lucky and very safe pooches are sure to turn heads on their nighttime walks this winter.”
Southern Cross Pet Insurance customers will have a chance to win one of five exclusive VIS items, while a dog owner will also have the very special opportunity to win a bespoke piece for their dog via an online auction. line. Proceeds from this auction will be donated to a charity partner, pet shelter. Other pet owners will also join in to win one of the many special prizes Matthew Adams Dolan-VIS designed pet bandanas. Details can be found at Southern Cross Pet Insurance website.
The Live Your Pet Life campaign aims to increase the average life expectancy of from new zealand cats and dogs.
To view the 2 minute interview with Matthew Adams Dolan Click here.
For high resolution images Click here.
To watch AV Click here.
To download the official lookbook of VIS – The Road Safety Collection Click here
About Southern Cross Pet Insurance:
Southern Cross Pet Insurance helps New Zealanders take care of their pets, currently looking after the health of over 54,000 pets. In FY21, the company paid more than $18.21 million in claims (including GST). It also sponsors Pet Refuge, which provides shelter for pets affected by domestic violence, and is also a trusted partner of the New Zealand Veterinary Association. Southern Cross is a group of independent companies united by a common brand that cares about the health and well-being of New Zealanders. With a range of products and services and a not-for-profit philosophy, Southern Cross is from new zealand leading independent provider and funder of health care.
About TBWANew Zealand
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair slice of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek’s 2021 and 2018 Global Agency of the Year, we are a creative company that uses patented Disruption methodologies ® to help companies meet their challenges and achieve their goals. transformative growth. Our collective includes over 10,000 creative minds in 41 countries, and the TBWANZ group includes The Digital Arts Network and Eleven PR. Local clients include ANZ Bank NZ, 2degrees, The Warehouse Group, Southern Cross, Anchor, Asahi Beverages NZ Ltd, Sony PlayStation, South Australian Tourism among others. follow us on Twitter LinkedIn and instagramand like us on Facebook.