Reading designer Cherise Trimingham was receiving orders from friends five years ago and was delighted to see one of her designs in a pub in town.
Now her clothes are worn by celebrities, she has exhibited in London and New York and she celebrates the success of her first boutique in London.
Fans flocked from across the UK to the upscale luxury sportswear pop-up in Oxford Street on May 18th. His next plan is to bring his luxury sportswear brand Trimingham back to Reading to a pop-up in the city center next month. .
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Details are being finalized, but the store will showcase pieces from its TR-M broadcast line as well as examples of its bespoke creations.
Bulmershe School alumnus Cherise trained at Central St Martin’s – whose alumni include Stella McCartney and Alexander McQueen – and at the London School of Fashion where she majored in activewear.
After a stint in Milan where she discovered âluxury, quality rather than quantityâ followed by an internship at the legendary label Tom Ford, the 25-year-old young woman created Trimingham.
The London pop-up was an opportunity to meet his online customers and fans who were entertained by comedian and social media prankster, Mr. Boris Becker, who has two million Instagram followers.
She said: “The store was busy all day with new customers who found us the same day and current customers who traveled from all over the UK to visit us.”
Fans will have discovered her clothes online, but Cherise believes “pop-ups are the way to go” for customers to feel the quality, meet the designer and check out the sizes.
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She said: âI really believe the brick and mortar stores are not going to die.
âWe had a cloakroom, customers can feel the fabric, it’s very important to have a real connection.
âNot all young people want to look like everyone else, they gravitate towards independent brands. “
Her clothes start at Â£ 80 for a t-shirt, down jackets made from her favorite waterproof nylon fabric start at Â£ 700. The diffusion line is cheaper and it is ‘price on request’ for its tailor-made range.
Famous clients include DJ and musician Popcaan, who wore one of his reflective spacesuits at Unruly Fest in Jamaica in 2019, and artists Rick Ross and Tion Wayne as well as Reading FC’s John Swift.
Plans to show in New York last year were dashed by the pandemic, but her fans and friends came to the rescue, staging their own virtual catwalks to showcase her work.
So far, Cherise has funded Trimingham on her own from her income and savings. She has used the past pandemic year to learn about “luxury strategies” and business infrastructure from her home in Fords Farm, Calcot.
She said: âIt has been quite a journey but it is not a race for me.
“As one of my mentors told me ‘a fence that is built quickly will fall quickly’ and that is the rule by which I live.”
After the Reading pop-up, she wants to open up more across the UK in Milan, and she’s hoping her line will soon be stocked at Selfridges.