Fashion designer

H&M and Indian Fashion Designer Brand Sabyasachi Team Up for Global Collaboration, Retail News, ET Retail


New Delhi: Swedish clothing retailer H&M on Monday announced its global collaboration with Indian fashion designer label Sabyasachi, bringing the country’s rich textiles and handcrafted designs to wider audiences in India and around the world. The collection, which includes womens and menswear collections of around 65-70 items, would be featured in selected H&M flagship stores in 17 markets and 48 online marketplaces via hm.com globally, in addition to the Marketplace. national.

In this context, H&M also presents for the first time “saree”, which is designed for customers in India thanks to its collaboration.

“The Sabyasachi x H&M ‘Wanderlust’ collaboration will feature rich textiles in modern and classic Indian silhouettes that resonate with the modern global nomadic mindset,” according to a statement.

The collection, which will be available at a price between Rs 799 and Rs 9,999, will be released on August 12 and would be available at H&M stores in Delhi, Ahmedabad, Gurgaon, Bengaluru, Mohali, Chennai, Hyderabad, Noida and Lucknow.

In addition, it would also be launched on H&M and Myntra’s e-commerce portal, he added.

Sabyasachi Mukherjee, CEO and Founder of the Sabyasachi brand, said, “I am happy to announce the new date of collaboration with H&M as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India. And in the world.

Maria Gemzell, Head of H&M (New Development), said: “At a time like this, we believe people appreciate the use of local crafts and textiles more than ever and that is something no one knows. can’t do better than Sabyasachi. We look forward to picking up this superb collection. to as many people as possible around the world. ”

Responding to a question at the virtual press conference, Gemzell said India is an important market for H&M.

However, she did not share any figures on sales expectations.

The Sabyasachi x H&M collection will offer a complete fashion wardrobe for women and men, including accessories, jewelry, shoes and sunglasses at affordable prices.


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