The Betsey Johnson brand is known around the world for its iconic designs that embrace a free-spirited personality and celebrate true originality. The collaboration between David’s Bridal and Betsey Johnson came about naturally as both brands have a penchant for creativity and boundless courage. The inspiration behind the Betsey Johnson x David bridal collection was to infuse Betsey Johnson’s energy into bold, unabashed styles that feel just as special as the wedding day itself. The collection will include five unique shoe styles, all at prices below $ 90 and designed with the modern bride in mind. With expertly crafted embellishments and an assortment of styles including pumps, flats and platform sneakers, this breathtaking exclusive collection is unlike any other.
âShoes are a key accessory to complete any look, but especially for the bride,â said Nancy Viall, Head of Marketing at David’s Bridal. âWe wanted to give our brides unique pieces to complement her special daytime look and beyond. The Betsey Johnson x David’s bridal collection has a shoe for every bride, which is sure to make a bold statement on and off. from the dance floor with a style that really smacks of her. “
“I was so excited to team up with David’s Bridal to bring this collection to life!” said Betsey Johnson. âWe’ve taken a few of our FAVE Betsey Blue styles and given them a new pizazz for a Betsey version of your everyday bridal shoe. David’s Bridal has really captured the sparkle of my Betsey daughters by maintaining the collection. at affordable prices for EVERYBODY to buy! “
The announcement of the exclusive Betsey Johnson x David’s bridal shoe collaboration is the latest step in David’s transformation. The wedding retailer recently unveiled additional innovative solutions to better serve its customers, including the launch of diamond, their industry-leading loyalty program, their acquisition of premier online wedding destination assets, Rustic Chic Wedding, the launch of 3D and AR technologies on their website, their exclusive partnership with The black tuxedo, their additional payment solution via Affirm, and their Virtual stylist and dating experience.
About David’s Bride
With 70 years of experience in dressing clients for all of life’s special occasions, David’s Bridal is built on the idea that everyone deserves their dream outfit, no matter what their style or shape. , its size or its budget. We believe in inclusiveness, authenticity and empowerment, and our mission is to help everyone find the look that will allow them to be the best and most authentic version of themselves on their day. their wedding or any special occasion. David’s Bridal is dedicated to helping every customer, with the help of online planning tools, experienced stylists and expert tailors to guide them through the buying journey. With over 300 stores located across the United States, Canada, in the United Kingdom and in franchises at Mexico, we offer the convenience of one stop shopping for the entire wedding party and beyond. To learn more about David’s Bridal, visit www.DavidsBridal.com, and connect to social networks via Instagram, Youtube, Pinterest, Facebook, Twitter, TIC Tac, and LinkedIn.
About Betsey Johnson
Known for celebrating the exuberant, the embellished and the disproportionate, the Betsey Johnson brand conquers a dualism between Rock n ‘Roll and “Girly Girl”. The collections emphasize personality, freedom and inclusion. Betsey Johnson has rocked the fashion industry with her unique and original designs since the 1960s and her commitment to staying true to her unique vision has allowed Betsey to make a continued impact across generations. To learn more about Betsey Johnson, visit www.betseyjohnson.com.
SOURCE David’s Bridal, Inc.