Fashion designer

Brooklyn Nets and global fashion designer Phillip Lim collaborate on exclusive Chinese New Year merchandise

BROOKLYN (January 20, 2022) – The Brooklyn Nets will commemorate Chinese New Year on Tuesday, January 25 when the team hosts the Los Angeles Lakers at Barclays Center, with the celebration presented by Panda Express®. To mark the occasion, global fashion designer Phillip Lim collaborated with the Nets on an exclusive merchandise line – the first time the designer has worked with a sports team. The design is a nod to 2022 as the year of the Tiger and items from the collection will be sold exclusively at the Nets team store at Barclays Center, Brooklyn fanatics, from January 25. Photos from the line – including James Harden in the crew neck sweatshirt – can be viewed/downloaded here.

The Nets’ collaboration with Lim and his eponymous brand, 3.1 Phillip Lim, was born out of the strength of community and the intersectionality of different cultures. The Chinese New Year game is part of the Nets Unite platform which seeks to build unity, celebrate culture and foster equity by amplifying the rich traditions of our diverse community.

The Nets and Lim share many synergies, including a commitment to supporting and uplifting communities in need. In 2020, Nets owners Joe Tsai and Clara Wu Tsai launched their Social Justice Fund, committing $50 million to support the BIPOC community in Brooklyn, and Joe is a founding board member of the Asian American Foundation. . In response to the increase in hate crimes against the Asian community in 2021, Lim started a GoFundMe that raised $7 million in relief for victims, AAPI small businesses, and various grassroots organizations.

“Connecting with the Nets on our shared values ​​of community and culture, and making it a celebration, felt very natural to us,” Lim said. “It’s about coming together as one and venturing into the year of the Tiger, fiercely united.”

“The Brooklyn Nets are thrilled to celebrate and pay homage to the rich cultural history and traditions associated with Chinese New Year,” said John Abbamondi, CEO of BSE Global, parent company of the Brooklyn Nets and Barclays Center. “Our January 25 match is an opportunity for fans to experience Chinese New Year traditions around the world and right here in our community. We are excited to partner with Phillip Lim to show how fashion and sports can work together. together to connect different communities and individual journeys.

As the host of the Nets’ Chinese New Year game, Panda Express®, the world’s largest American Chinese restaurant concept, will participate in the holiday in a variety of ways throughout the evening, including an exclusive red envelope for each fan. present, wishing them good luck for the new year. Each lucky red envelope contains a QR code directing fans to PandaLNY.com where they can play a fun game to win various rewards, redeemable at any Panda Express store nationwide. Additionally, fans can enter a raffle to win a signed Kevin Durant jersey by scanning a QR code located on pop-up banners throughout the arena.

“The universal significance of togetherness and family behind the Lunar New Year has always been meaningful to Panda Express, as a family restaurant concept founded by Chinese immigrants. We hope to bring perspectives together and connect people through our food, the way we celebrate culture and the stories we tell,” said Andrea Cherng, Chief Brand Officer at Panda Express. “It’s a great honor to be able to partner with the Brooklyn Nets, who share our values to give back to local communities and foster greater cultural appreciation. We look forward to spreading good fortune and celebrating the Year of the Tiger with our guests in the New York area on January 25th at Barclays Center.

The evening’s festivities will also include the debut of special dance routines by Team Hype and the Brooklynettes, as well as a performance by TAKALA LAND, a young Chinese hip-hop dance crew. There will also be a fully immersive Chinese New Year photo booth set up for fans in the lobby, Chinese New Year shooting shirts for sale in the team store, and the Nets will incorporate videos showcasing the wishes of the Chinese New Year of various Nets players throughout the Game.

Gates to the arena will open at 6 p.m. and fans are encouraged to be seated at 7:15 p.m. for an opening ceremony that will include a performance of the national anthem by the world’s youngest string orchestra – “The Joyous String Ensemble,” followed by Shuming Han’s Mandarin start lineup announcement. Consul General Huang Ping of the Consulate General of the People’s Republic of China in New York will also share a welcome message before tipping.

Ensuring the local community is also involved in the Chinese New Year celebrations, Barclays Center’s Brooklyn Market, which includes local minority-owned restaurants, will feature cuisine from three local Chinese-owned restaurants – Yaso Tangbao , Mimi Cheng’s and The Tang – and a group of students from NYU’s Chinese Student Group will participate in a pre-game panel with employees from BSE Global, parent company of the Brooklyn Nets and Barclays Center.

Tuesday’s game is part of the NBA’s league-wide 11th Lunar New Year campaign to celebrate the most important annual holiday for Chinese people around the world. The NBA and its teams began celebrating the Lunar New Year in 2012 and since then all 30 teams have celebrated the annual Spring Festival holiday with in-game items, live performances, traditional food, activations of partners, etc The Nets will work with NBA China to distribute various social and digital content across Nets and league channels.

The game will air live on TNT at 7:30 PM EST and will also be available in China on Tencent and Migu. WFAN is the official radio partner of the Brooklyn Nets. Tickets for the match are on sale now at seatgeek.com and