Portugal fashion

ABOUT YOU celebrates its launch in Portugal

Europe’s most inspiring and personal fashion online store, ABOUT YOU continues its successful expansion and launched its new online store aboutyou.pt on October 26, 2021. In the past, ABOUT YOU has proven its approach to a special shopping experience in several countries. Europe and is currently active in 25 European markets. The online fashion store in Portugal was officially launched with a huge marketing campaign and a spectacular launch event in Lisbon with over 400 social media stars, celebrities, industry experts and journalists. Among the guests were the most influential Portuguese personalities such as actress Sofia Ribeiro, actress and model Rita Pereira, TV host Carina Caldeira, actress and singer Ines Heredia, actress Kelly Bailey, the actress Lourenco Ortigao, singer Barbara Bandeira and many other Portuguese stars.

ABOUT YOU is Europe’s leading online destination, where you can discover fashion, get inspired and find relevant products that truly match your style. The online fashion store digitizes the traditional window shopping experience with its unique approach and is the most personal fashion online store – now also in Portugal. ABOUT YOU’s fashion discovery concept is already enjoying success in 24 other markets, while ongoing expansion plans are continued accordingly. The online pure player offers a large assortment with around 150,000 products from over 1,000 brands – many of which are available on the Portuguese market for the first time.

The spectacular launch event in Portugal marked the “big bang” of ABOUT YOU’s three-phase marketing campaign. More than 400 social media stars, celebrities, industry experts and journalists celebrated the “take off” of Portugal’s new shopping destination. After the teaser phase has aroused curiosity, the launch phase finally reveals the identity of ABOUT YOU through poster campaigns, TV and radio spots, digital content and the big launch event. The third “product and content” phase marks the end of the innovative campaign and is characterized by diverse content and exclusive discount campaigns in the coming weeks, with the aim of increasing brand awareness.

“For us, the Portuguese market offers enormous potential. We expect very rapid growth here, aiming to become the market leader. We are also looking forward to enthuse the Portuguese with our inspiring platform and unique approach to a personal shopping experience as well as our very large assortment, free shipping and free returns ”, said Tarek Müller, co- founder and co-CEO of ABOUT TU.

ABOUT YOU can be used on any device: desktop, tablet, smartphone and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun, but also completely risk-free. Everything can be ordered with free shipping. Payment can be made through different payment methods. Plus, customers can return products for free within 100 days, so they can comfortably try at home if the products match their tastes, and return anything they don’t like for free.

ABOUT YOU digitizes the classic shopping trip by creating a personalized shopping experience on smartphones. At ABOUT YOU, the focus is on customers, who are helped to express themselves individually through fashion. On the aboutyou.com website and the award-winning ABOUT YOU app, customers find versatile inspiration and over 400,000 items from over 2,000 brands. With over 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With ABOUT YOU Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. ABOUT YOU shares are listed on the Frankfurt Stock Exchange and were admitted to the SDAX® index in September 2021.

Media contacts
Anne-Christine Klesper | Business communication
[email protected]
+49 (0) 40 638 569 212

Investor Relations Contacts
Julia Stoetzel | Head of Investor Relations & Communication
[email protected]
+49 (0) 40 638 569 359
+49 (0) 171 3575 103

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