Portugal fashion

21 Latinx-owned beauty and fashion brands to have on your radar

Latinx Heritage Month kicked off on September 15. While it is important to always support the brands owned by Latinx, it is especially crucial to stand up for them during a month that celebrates their many accomplishments, influences and cultural contributions. Latinx-owned beauty and fashion brands in particular – and there are a lot good ones around the world – could especially use support during this time, as they are often not equally represented and can sometimes be overlooked in the beauty and fashion industries, respectively.

That said, a number of Latinx entrepreneurs and celebrities have launched their own beauty lines (or collaborated with existing brands for capsule collections) and have helped put Latinx beauty on the map. On the fashion front, designers like Farm Rio, Johanna Ortiz and Maria Cornejo are shaking up the industry with their new perspectives and approaches to clothing design.

Still, there is an exciting plethora of promising new beauty and fashion brands that should be on your radar, if not already. From a skincare line that helps improve biodiversity in Costa Rica, to a CBD-infused brand that aims to cure sore feet, to a Brooklyn-based apothecary that sells the most dreamlike gifts, discover 21 beauty companies. and Latinx-owned fashion to explore, support, and keep tabs on, even beyond Latinx Heritage Month.


Marine + Vine

Founded by Evelyn Ginossi, a former lawyer and first-generation Chilean American from California, Marine + Vine is a natural herbal body care line created in Los Angeles. The brand’s flagship product, Tahitian oil, includes a blend of Tahitian monoi (a scented elixir made from coconut oil and Tahitian gardenia petals), passion fruit oil and macadamia oil.

Unfortunately, this skin-soothing body oil is out of stock (yes, it’s that good), but the latest launch of the brand – a luxury hand cream made from rose oil, monoi, of seaweed extract and tons of vitamins – will definitely hold you back.


Beauty of spices

Inspired by the all-too-well-known pain that comes from a night out in heels (ugh), Mexican entrepreneur Brenda Sandoval Zorkin launched the CBD-centric skincare brand Spice Beauty. Its inaugural product? The Heel Stick, a clever solution for sore feet. Infused with 500 milligrams of CBD derived from Colorado-grown hemp, along with coconut and peppermint oil to calm inflamed skin, the formula gives you quick relief in the blink of an eye without staining your shoes. .

Spice Beauty’s second product, a bath and body oil, contains the same amount of CBD, as well as avocado, grapeseed and sweet almond oil for a luxurious (and super calming).


Lacquer Lights

You might recognize Kathleen Fuentes aka KathleenLights on her popular YouTube channel, where the Miami-born Cuban American beauty vlogger and influencer regularly posts unboxes, reviews, and essays. In 2019, she launched her own line of nail polish called Lights Lacquer – and it’s definitely one to keep on your radar. In addition to cute nail stickers, she often launches fun seasonal collections. The last, titled “Who Did It ?!


Natural Care Thrive

Thrive Natural Care offers essential herbal skin care products like shaving oil, face wash, face scrub and its flagship product, Daily Defense Sunscreen Balm SPF 30. Thrive infuses its products with traditional plants rich in antioxidants from regenerative farms in Costa Rica. , such as juanilama (a mint-scented vegetable oil that has antibacterial properties) and fierrillo (a rainforest vine with healing properties).

Sustainability is key to this brand, as these farms use native plants to improve biodiversity on degraded land while supporting local farmers.


Beauty Treslúce

Treslúce Beauty has just been launched this year, and the colorful make-up line is already causing a sensation in the beauty space. Created by Mexican-American singer and actress Becky G, Treslúce offers makeup brushes, eyeliner, false eyelashes (as well as eyelash applicator tools and glue) and highly pigmented eyeshadow palettes with names such as “I Am Siempre Divina Palette” and “I Am Palette d’Alma.”


Dezi skin

Another Latinx newcomer to watch out for is Dezi Skin. Founded by Mexican-American influencer, makeup artist and YouTube star Desi Perkins, the skincare brand launched in April with its vitamin C glow serum Claro Que C, and released a hydrating mist last month. for the face with a nourishing blend of vitamin C, AHA, and hyaluronic acid.

Being a Latina in the beauty space is clearly important to Perkins; as she told Bustle in 2018, “When you find someone you can admire who has the same characteristics as you, and they make you proud to have [those features], that’s all. This is my favorite part of being a Latina in the beauty community: being able to [inspire] young Latinas to be proud of themselves. This makes [my hard work] worth it. “


Rëzo hair care

Nubia Rëzo is a curly hair expert with over four decades in the business. Not only does she have a salon on the Upper East Side of New York City (ask for her signature “Rezo Cut” if you have curly locks) and her own training academy for aspiring hairdressers, she recently launched her own line of hair. vegan hair care.

Targeting curly hair (natch), Rëzo Haircare contains nourishing and anti-hair loss black tea in its shampoo, conditioner, hair serum and popular Curl Define hair gel. It keeps the spirals hydrated, soft and frizz-free.



In October 2020, Swedish Latina Babba C. Rivera took her experience as a marketing expert for companies like Uber, Away and her own agency, By.Babba, and launched Ceremonia, a line of hair care products. with ingredients from Latin America. . The brand is proud to merge modern hair rituals with Latinx culture to promote “hair wellness”.

Its products – which include a milky weightless serum with castor oil, whisper butter and a Brazilian super fruit called pequi; a witch hazel and yucca shampoo; and Bustle’s Approved Guava Rescue Spray – already have a cult following.



Camila Coelho’s Brazilian heritage permeates Elaluz, the beauty line recently launched by the influencer and model that spans a trio of categories: hair, skin care and makeup. The brand’s name translates to “it’s light” in Portuguese, so naturally there are a lot of products that aim to give you a glow, like the new bronzer stick (great for a glow on the go), the face palette that includes an iridescent blush, a highlighter and a bronzer, as well as an innovative night tanning cream.

Healthy Brazilian superfoods and plant extracts – think starfruit, papaya, and guarana – can be found throughout Elaluz’s diverse yet forward-thinking range.


Kura skin

If you’re struggling to navigate the sometimes intimidating and overwhelming world of skin care, consider checking out Kura Skin. The data-driven platform and subscription service founded by Latinx entrepreneur Katrina Moreno Lewis matches you to your ideal routine based on factors like your skin, environment, skin goals, and (maybe most importantly) your budget.

After taking a survey, Kura uses an algorithm to analyze product combinations specially designed for you, and then a box arrives at your doorstep. The best part? Your personalized routine can change as often as you need to based on your own feedback and, say, the seasons. PSA: Kura offers beloved brands like Osea, Pai, and Alder New York.



If you live in New York, it’s worth checking out Marianella, a new apothecary with two branches in Brooklyn. (Not in the Big Apple? Don’t worry, there’s an ecommerce site, but you’ll miss the neon lights and Instagram-worthy bathroom.)

Owned by a Venezuelan mother-son duo, the market offers a wide range of bath, home and skin care products from Marianella’s own in-house line and from trendy brands like The Butcher’s Daughter and R + Co. Think artistic candles with humorous silhouettes, charcoal “body caviar” and Hawaiian black lava, and fruit-themed tea towels. Essentially, it is a gift giver’s paradise.


Flor de Maria

Flor de María Rivera loves shoes even before he is old enough to set foot in a kindergarten class. After working as a sports journalist for 12 years, she started a bilingual style blog to share her love of fashion. And in 2019, she launched her eponymous shoe brand Flor de María, which includes just about any style you can imagine: sandals, pumps, mules and boots. Good luck in selecting just one pair.


Maygel Coronel

These swimsuits from the Colombian brand Maygel Coronel are true trendsetters. Between the dreamy color palettes, dramatic textures, and timeless patterns and prints, even if you haven’t been planning a tropical vacation anytime soon, you’ll be ready to hit the beach once you get one of these beauties in your possession.


Rio Farm

Nobody makes ultra bright, ultra vibrant prints like Farm Rio. Founded by Katia Barros and Marcello Bastos in Brazil almost 25 years ago, the brand embodies good vibes and sunny optimism. From whimsical floral dresses to playful jumpsuits, Farm Rio has something for everyone.


El Cholo’s child

Shiny pearl tote bags will instantly enhance just about any ensemble, incorporating color and texture with just one simple item. We love these eye-catching color combinations and the fact that these pieces are made with recycled plastics. Durable and stylish? This is the winning pair there.



The viral “Latina Power” t-shirt is a staple in any Latina’s closet. The pink and red palette is both playful and chic. This will be the perfect t-shirt to keep it both cute and casual while doing everyday errands.


Blush and happiness

Because you can never have too many gold rings, why not buy a few more from the Blush and Bliss online store, owned by Latina? They just add a touch of glamor to any look, and you can stack them up depending on what kind of vibe you’re looking for.


Hija de tu Madre

There is no doubt that gold hoops are a standard in jewelry. They make most sets ten times more dressy and help put together even the most casual looks. These gold hoops are so versatile; they are perfect for formal events, but ideal for a classic outfit with jeans and a white t-shirt.


Lights label

When you want everyday staples that you can practically live in, this is where you should start your search. With super comfy shorts, worn t-shirts and practical tote bags that can carry everything from your weekly run to the market, this Miami-based brand has you covered for any occasion.

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